Marketing

Does Google Search Ranking Hate My Subfolders?

Does Google Search Ranking Hate My Subfolders?

Hey!

Running out of time? Short answer: No. I wouldn’t worry about that at all

More curious?

How does a subfolder look like?

You might have this

https://www.alexgama.io/personal/i-am-a-very-slow-thinker/

Or you might have this

https://www.alexgama.io/reviews/podcast/podcast-review-1-how-to-create-content-daily/

Both are using subfolders, which almost represent a category in my case:

/personal/

/reviews/podcast/

/reviews/books/

Does Google differentiate URLs with less or more subfolders?

According to Google, Noup. Google doesn’t give a higher ranking based on the number of subfolders.

Google looks at the way you structure your site and Google loves to see a good connection between your URLs and how easy it is to navigate between them.

What about the usability?

In my opinion, it seems nicer to just share a simpler URL, like this:

https://www.alexgama.io/i-am-a-very-slow-thinker/

  • It’s easier to read
  • It’s easier to share
  • It’s easier to remember and pay attention

image

Compared with

image

So, why don’t you just use the second one? 😒

2 Reasons

Reason 1 - It’s more maintainable when it comes to writing new posts and editing old ones.

I’m using Hugo with GitHub btw

image

But with Hugo I can easily indicate aliases, which allows me to use the simpler URL

aliases:
  - /personal/i-am-a-very-slow-thinker/
  - /blog/i-am-a-very-slow-thinker/
  - /i-am-a-very-slow-thinker/

Reason 2 - It works like a wrapper of posts, for that category

https://www.alexgama.io/personal/

The URL above shows all of the posts under that subfolder. Nice!

That’s all for today and thanks for the visit!

Let’s keep in touch 🙂

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